Unemployed – The Importance of Personal Marketing

In a recession, layoffs and downsizing can be common as businesses try to cut costs and restructure.  For those who are suddenly out of a job, this is a great time to work on their personal marketing skills and come back stronger, smarter, and more likely to find employment.

Many employment experts suggest “think of yourself as a sales person instead of an unemployed person.”  A sales professional determines what industry is most profitable and conducts research to maximize success.  Job seekers can benefit from doing research on the industry of their choice.

Find out what companies are doing well and what work skills are in demand. Use networking events as a way to introduce yourself to the industry and its workers.  Sell yourself and your skills to potential employers in order to gain an edge over the competition. 

Remember, during down economic times, you will not be the only person looking for a job.  By understanding and using your personal marketing skills the path to employment will become easier and you will see how marketable you can become.